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I’ve personally noticed a trend in website design over the past few years going toward something a lot of designers call the “MySpace Problem”. Bad design is somehow working to promote a website. How exactly does this work? Basically its an “anti-marketing marketing”.
Markus Frind, the founder of PlentyOfFish.com has come up with the idea that a easy to use, fast to load and uncluttered site is much more appealing to users today than a “pretty” site. He’s not alone in his idea. Some of the most hit sites today are not created by design teams and perfected to the point that it’s sickening. After browsing through some of the most hit sites on the web, such as CraigsList, Google, MySpace, FaceBook etc. you’ll find that simplicity is key more so than perfection.
Robert has hit on a major point in his blog (http://scobleizer.com/2006/03/04/the-role-of-anti-marketing-design/) when he states that “we’re sick of committee-driven marketing. We don’t believe it. If we ever did.” The overall user is sick of the long loading websites created by corporate America. They feel lied to and cheated and are much more likely to trust a simplistic, easy to use website than one that’s absolutely perfect. So in my honest opinion, stick with the Roman Method; strong, simple, plain which basically means stick with a color scheme and make sure usability on your site is at its prime.
For ideas on how to optimize your site:
http://www.pronetadvertising.com/articles/5-ways-to-optimize-your-design.html
Put your Best Foot Forward: 19 Gorgeous Website Footers
http://www.seomoz.org/blog/put-your-best-foot-forward
Some inspiring logo art:
http://faveup.com/
Minimalistic Website Designs for those simple days:
http://vandelaydesign.com/blog/design/minimalistic-web-design/
Feel free to post comments or questions, and as always check out our site for additional ideas and information
Thank You For keeping it on point and on topic –
Best Regards
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I bumped your post from Yahoo. I don’t have any productive to add to this. I just placing my post here because when i made my own blog i didn’t see so many comments and thought that people didn’t actually read it. Keep blogging. It’s a good form of expression and knowledge. I see lot of comments to your site so you don’t fit to this category but just a friendly bump post doesn’t hurt. Regards….
Your Internet Marketing tips are awesome and will absolutely help anyone in the SEM game. Please keep it coming.