At Web Design Master we believe that media is all moving to 3D in the near future. With the huge advances in technology in both the film and internet industries, 3D will soon become commonplace on every website. More and more companies are beginning to move toward a 3D look and feel for their products to provide their customers with the feeling they are looking at a tangible item rather than just a 2 dimensional view. Studies have shown that customers are more apt to purchase an item that is portrayed as an actual object rather than as just a digital download. Customers have been accustomed to purchasing tangible items rather than digital ones for so long that the concept of purchasing something they cannot hold or touch can be a difficult one. 3D Animation also applies to larger ticket items such as automobiles, houses or boats. The amount of research being done by consumers on these larger items before the purchase has increased drastically. The easiest way to show the consumer what they are getting is to give them a 3 dimensional view of the actual product.

Not only are products the latest idea in 3D Animation, but also characters. The creation of Mr. Spidey was through the idea that the client can relate to a character with a personality rather than just a company logo. We studied the market for this idea and soon found this article (click here to view) on CNN about how just the re-creation of a character can greatly influence the overall revenue a business can make. From there, the ideas began to blossom.

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