As I was driving home today from a clients, I had the radio on to a local public radio station and they were speaking on the topic of privacy. The longer I listened the more they said made sense.
Apparently, according to recent studies people are more apt to divulge information about themselves to websites that are more “cheesy” looking than those that are more “professional” looking. Wonder why? Well I did too until I began to think about it.
A professional site is well laid out, clean cut and overall has a very specific functionality to it whereas a “cheesy” site does not hold the same sort of rigid structure. When an individual divulged personal information about themselves they like to feel secure that the information is not only received from a reliable source but someone who will not in turn use that information against the person. The radio gave the example of a spouse revealing on a website that they were cheating on their significant other. Apparently the spouse would only reveal the truth on a site that looked more “cheesy” due to the intimidation factor. The user was more inclined to reveal personal information only when they felt safe with a site that looked familiar and unassuming. With a site that looked too well put together immediately the user feels judged and does not wish to reveal the truth.
This is just one more example of how a site needs to be designed with the user in mind. Granted this is not usually the norm, but it is something to take into consideration when designing a site for the first time.













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